Portfolio - Making it Prime - Amazon Prime Day 2022
Category: Activation
Media: Outdoor, Video, Audio, Digital, Social
Assets: On-site engagement, Roving Truck
Location: Suntec City, Ocean Financial Center
Campaign Overview: 4 days, multiple activations, and a whole lot of fun!
To promote Amazon Prime Day, we got people engaged with lots of fun, on-ground activities to win cash vouchers & freebies! Participants simply had to download the Amazon app to play games like cornhole throw, voucher grabbing in Cash Grabber Box and a pull-up bar competition for awesome giveaways!
Mobile studios featuring Mediacorp’s Radio DJs like the Muttons, JiaHui & QiJia and more, entertained the crowd as they enjoyed free balloons & cold brew coffee!
A family friendly, fun fair atmosphere in the heart of the city drove effective on-ground engagement, real conversions via app downloads, top-of-mind recall and a hugely satisfying, Prime Day!
