Portfolio - AMEX x Shop Small Singapore Hunt

Category: Activation

Media: Outdoor, Video, Radio, Digital, Social

Assets: On-site engagement, Transit

Location: Change Alley, IMM and Bugis Junction

Shop Small Big Impact! With American Express!

American Express’s effort to support small businesses launched in Singapore and Mediacorp Outdoor drove it with a month long interactive, ‘treasure hunt’ that sent the public around the island exploring small businesses while searching for special QR codes to scan to accumulate points to win weekly cash prizes and top the leader board!

On ground activities like Mobile studios featuring Mediacorp’s Radio DJs like the Jean Danker, John Klass, Kimberly wang, Gerald Koh and more, entertained the crowd as they enjoyed free eco bags and ice creams!

A game friendly, event atmosphere around the island every weekend drove effective on-ground engagement, real conversions via app downloads, top-of-mind recall and real buzz for the Amex Shop Small Singapore Hunt!

Get in touch to find out how Mediacorp Outdoor can take your brand experience to the next level.