Portfolio - FWD Press Play
Category: Activation
Media: Outdoor, Video, Audio, Digital, Social
Assets: On-site engagement, Transit
Location: Change Alley, IMM and Bugis Junction
Campaign Overview: Play! Engage! Connect! With FWD!
In celebration of FWD’s 6th birthday, the Press Play campaign is all about saying yes to living today and reminding everyone to stop living on pause and support 6 local individuals to press play and put their dreams & life projects back into action!
The 6-week lucky draw with daily giveaways with purchase of FWD's products online had 6 lucky winners who won S$6000 in cash! At Suntec, the public played carnival games to win prizes! Also a photobooth created lasting memories for the participants while Mobile studios featuring Mediacorp’s Radio DJs like Yasminne Cheng and Jeff Goh entertained the crowd as they enjoyed free popcorns and drinks!
