Portfolio - Kick Off! In AR - Pepsi Live

Category: Activation

Media: Outdoor, Video, Radio, Social

Assets: On-site, Large screens

Location: Junction 8, Star Vista

Campaign Overview:

Fancy a photo opportunity with your favourite Manchester United player? That’s exactly what the audience got!

In collaboration with Pepsi Live, Mediacorp Outdoor took the football experience to the next level with this one-of-a-kind augmented reality campaign. Users got the chance to appear virtually on the large screen next to their favourite Manchester United player and have their photos taken.

The experience was elevated as users kicked a virtual ball and scored goals to win free bottles of Pepsi and other freebies! Mobile DJ booths added to the hype and interactivity as the DJs got in on the football excitement & participation with the crowd!

In merely 8 hours, more than 9,920 images were captured, that’s 20 pictures per minute with 1 interaction every 3 seconds! Supplemented with post event coverage on traditional media, the outstanding results made for a thoroughly immersive user experience and more importantly, a hugely successful campaign for Pepsi.

Get in touch to find out how Mediacorp Outdoor can take your brand experience to the next level.