Portfolio - World at Your Feet - Channel 8

Category: Activation

Media: Outdoor, Video, Radio, Digital, Social

Assets: On-site, Large screens, Transit

Location: Island wide, Junction 8

Campaign Overview: Football drama in a league of its own!

To promote the use of Outdoor media and create hype for the Channel 8 World At Your Feet drama series, a spectacular 9-week, interactive, omni channel campaign was launched and helmed by Mediacorp Outdoor.

Large posters at bus shelters throughout the city as well as the heartlands, coupled with a variety of omni channel & outdoor events like Augmented Reality interaction at Junction 8 mall, artistes meet & greet, a futsal tournament, TV trailers, radio interviews, media conferences and engagements on digital and social media created a highly memorable campaign.

The incredibly successful campaign saw an overwhelming response with more than 300 people showing up and interacting with MediaCorp artistes and the Augmented Reality sequence.

In one week, more than 5,000 photos were uploaded onto Channel 8’s Facebook page, with an average of 200 photos daily. It was one of the biggest local events the year for a TV promo with a full immersion, omni channel experience that increased audience engagement and excitement!

Get in touch to find out how Mediacorp Outdoor can take your brand experience to the next level.